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Bob Frassinetti Biz in Argentina
Saturday, 27 June 2009
Looking for Dolls only made in Argentina
Topic: Toy Museum, Girl Toys
Dolls only made in Argentina
See Picture Image Gallery for Dolls only made in Argentina, from the famous Marilu Doll, that is the story of hundreds of Argentine girls who grew up playing with these dolls ....... to, dolls ONLY made here in Argentina. For more information: Email: Bob Frassinetti. Press here to go back to web blog:Daily Updates on Art, Antiques, Collectibles as well as travel information for Buenos Aires, Argentina. Or see my museum, Press here to go to the Toy Museum :The Buenos Aires Toy Museum,Argentina. Bookmark and Share
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Marilu Doll made in Argentina 
Dolls only made in Argentina. The story of Marilu is the story of hundreds of Argentine girls who grew up playing with these dolls, who sowed those tiny gorgeous outfits taylormade for their own doll with those unique Parisian flavored model-patterns that appeared in the monthly issue of the Marilu Magazine. According to the experts it all began back in 1932 when Alicia Larguia talked with the German doll manufacturers Kammer & Reinhardt for a custom made porcelain doll. This was the genesis of a broad generation of sophisticated top notch dolls made for the luxury Argentinean consumption. Soon after the first models were made the doll was indeed a true success among the upper argentine society. By 1936 the production was taken over by another German firm: Konig and Wernicke. It would take until 1940 till a fully Argentine firm began to conceive and coordinate the production of these sophisticated gorgeous dolls. Early in 1940 the local Bebilandia was the sole company in charge of producing and marketing the outstanding Marilu. The Marilu dolls were true artistic creations, handcrafted and decorated in detail to the extent of featuring expressions and twinkling eyes… These were paste and wooden made dolls; the hair was natural and original; the eyes –one of the most outstanding features- were light blue sleepy looking. However the extreme detail within the lips, teeth, and tongue were the top detail references. Even back in 1940 this was the most sophisticated and valuable Marilu doll available. Without a doubt it still is, for that careful detail within the finishing touches is indeed an appreciated feature both for collectors and amateurs who enjoy the beauty within the artwork. This particular model had wooden legs and arms that had been coated with a couple of delicate paste layers to create a very finished real look. The fine technique for the articulations movements is outstanding; shoulders, elbows and hands move and rotate naturally. There’s a unique trademark sign that helps to identify the original Marilu dolls, and that is a blue stamp on the back of the neck –generally hidden by the long and beautiful hair-. Marilu dolls are 55 centimeters tall by 20 centimeters wide and 10 depth; this standardized size was the key to the other outstanding feature that came along with the beautiful doll: a stupendous, chic and sophisticated wardrobe. Featuring the latest stylish addition to the Parisian aesthetic trend or the newest Argentine creation a broad doll sized wardrobe kept up-to-date the doll image with which Society girls identified deeply. In those days the French feminine influence was without a doubt the strongest female role model. Considering this, we can trace a deep and strong influence that the French Bluette dolls had on the conception and development of Marilu. Alike the French weekly magazine La Semain the Suzette, Marilu Magazine was also a trend setter. These magazines were solely issued for the young female public; it was indeed the best proven proper method to assist these young girls into the feminine world of the time. Cuisine, sewing, bricolage, fairy tale stories and girly games were the index options featured by these publications. This super chic edition together and the oh-my-god fashionable doll wardrobe teamed up with the Marilu store for the moms and young women that alike the doll outfits were at the avant-garde of stylish clothing in Buenos Aires. Indeed Marilu was a trend setter for the feminine Argentine public. When researching the origins of those superb tailored mini outfits Marilu Dolls modeled we had the pleasure of meeting the relatives of one of the first Marilu tailors: Bid and Rene. They were so pleased with the research we had carried on trying to recover the story of Marilu from oblivion in the national and international market. They told us the insight story of the Marilu wardrobe in the early days of it’s conception. The Bidegain family who lived in Argentina was in the shoe making business –this was a family craft that was passed generation to generation-. Jean Hiriart who was Georges Bidegain's brother-in-law owned a shoe store called "Les Bebes" on Florida Ave in downtown Buenos Aires’ hottest and most sophisticated shopping area. A sunny morning while he was working on a great pair of shoes a beautiful woman walked in and asked Mr. Hiriart if he would make shoes for a doll that she was making. He said he was too into his shoemaking work but thought that his apprentice Georges Bidegain, would make them for her. Georges and his wife, Denise de Jaureguiberry, and her sister, Marguerite started making shoes and clothes for the woman's doll. The doll was "Marilu." Unfortunately when the Bidegain family left the Argentine Republic to their motherland France they had a trunk full of their own production and the Marilu dolls that was stolen the minute they set foot on the old continent. Nonetheless, in spite of the fact that the newer Bidegain generations couldn’t enjoy first hand these gorgeous dolls, they had left the world’s doll lovers a true and extremely valuable gift of sophistication, beauty and quality products for children. Bob Frassinetti: For more information: Email: Bob Frassinetti. Press here to go back to web blog:Daily Updates on Art, Antiques, Collectibles as well as travel information for Buenos Aires, Argentina. Phone me thru Skype, ID: Bob Frassinetti or you can also chat with me thru Yahoo, press here: Yahoo Contact Find me on MySpace. Updated 2009 Copyright Bob Frassinetti, travelling for arts and antiques in the south of South America,.......

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Posted by bob frassinetti at 3:39 PM
Tuesday, 20 November 2007
News from Barbie, Argentina
Topic: Toy Museum, Girl Toys
BUENOS AIRES, Argentina (AP) - The idea came to Tito Loizeau in a Buenos Aires shopping mall three years ago: Build a Barbie-themed store and little girls and their parents' money will follow.
Loizeau's marketing company had set up a small "House of Barbie" promotion for Mattel Inc. inside the mall. He was astounded by the reaction: Girls waited for hours to get in, and mothers made offers on clothes he'd hung up for decoration -- never mind that they didn't have anything to do with Barbie.
"It would be a pink shirt you could buy anywhere in the mall," Loizeau said, "But they'd want the shirt because it was associated with Barbie." So he set out to open the world's first Barbie "fashion-tainment" store, where girls can get glittery hairdos and make up at the Barbie beauty parlor or try on gowns and play with dolls in the Barbie playroom, all while their parents nibble pink-frosted desserts in the Barbie cafe.
Loizeau, 37, spent a year persuading El Segundo, California-based Mattel to license the idea. Then he and two associates put up $500,000 of their own money to open the "Barbie Store." Loizeau's group has exclusive rights to the Barbie Store license in Argentina, Uruguay and Paraguay, plus first-option rights in the rest of Latin America. Mattel gets a percentage of sales and the right to expand the concept anywhere else worldwide.
The store opened in September and now Buenos Aires' chic Palermo neighborhood, home to swank restaurants, boutiques and tony townhouses, is all abuzz with Barbie.
While some parents may bemoan Barbie's conspicuous consumption and her particular image of womanhood, she appears have plenty of adoring fans in the Argentine capital.
"There are girls who come every single day," Loizeau said. "No one understands it." The $7-an-hour playroom inside the store has toys and dolls, costumes, make up and jewelry, and a small catwalk for girls to parade on under disco lights. The store also includes a beauty salon, where girls can get everything from a glamorous hairstyle to a painted butterfly on a cheek, plus a coffee shop. And the Barbie playroom is available for parties, starting at around $650.
A few Barbies are for sale, but selling dolls isn't the retail focus of the store. Instead, there are T-shirts, skirts, pants and handbags -- most in shades of pink -- that are designed and made in Argentina and only available at the Barbie Store. The items sell for 10 percent more than similar clothes at other stores without the Barbie logo, Loizeau said.
While Loizeau's original idea was to sell glamorous Barbie outfits in kid sizes, focus groups showed mothers were not so keen -- even if the girls themselves might have loved the idea. Instead, he commissioned a line of basic kids clothing that comes with matching items for dolls.
"It's OK for them to dress up like Barbie for a couple of hours," Loizeau said, "but when they go home, they're still little girls." The clothing line initially targeted girls 3 to 9, but Loizeau said they added bigger sizes after girls as old as 16 came in wanting Barbie clothes. His group may branch into adult clothing.
The store's revenue topped projections by 40 percent, Loizeau said, although he keeps his financial figures private.
Now he and his partners are planning to secure outside funding to start opening stores in other cities in the region.
The Argentine store is the latest Barbie-related licensing venture for Mattel, the world's largest toy maker, which has struggled with several high-profile recalls this year involving Chinese-made toys. Over the past few years, Mattel has licensed clothing shops in Asia, organized Barbie fashion shows, and started a Barbie online community for girls.
"We've done a lot of work to maintain Barbie's relevance by extending her into other parts of a little girl's life," said Mattel's Richard Dickson, who oversees non-toy extensions of the Barbie brand.
Barbie, which first sold in 1959 and is still the world's No. 1 fashion doll, is evolving into something of a "lifestyle brand," said independent toy analyst Chris Byrne of Byrne Communications, Inc.
But Byrne said Barbie Store is unlikely to take off in the United States. "You might see a Barbie boutique within a department store, but you're probably not going to see a stand-alone store." Although Mattel subsidiary American Girl has been successful with U.S. stores offering cafes, photo studios and doll hair salons, American Girl sells its dolls directly, whereas Barbies are available at competing retail stores.
"If Mattel suddenly goes into competition with its established channels of distribution, it's going to add a lot to cost and not to profitability," Byrne said.
Loizeau said his store promotes the Barbie brand without competing directly with doll retailers. "We're not a toy store," he said. "Girls play here and then they want a Barbie." And judging from the reaction in Buenos Aires, it seems to be working.
"The only bad thing is there's nothing for boys," said Liliana Benifes, as her 3-year-old daughter played in the Barbie room.
The playhouse was an unexpected hit. Loizeau said he had initially expected 20 or 30 girls a day, but some days the "Casa de Barbie" gets as many as 150 children.
"When the time is up, they ask their mothers for another hour," Loizeau said. On Saturday afternoons, he added, "it's chaos." And when there's a birthday party, some girls "get angry that they can't go in, and they throw tantrums."

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Posted by bob frassinetti at 2:59 PM
Tuesday, 18 July 2006
Barbie Dolls made in Argentina
Topic: Toy Museum, Girl Toys
Johnny Depp a loving father collector, Barbie Dolls If during the mid 80s and early 90s when the worldly famous 21 Jump Street TV series was airing someone would match the name of Depp to the word doll, non of those commenting on that would ever think that it was as a noun that dolls were included in that match. But times change, people grow and evolve. And in these days, Johnny Depp, this gorgeous sex symbol for the ladies and bright actor, is a father. And as my grandma would say, his children are the light of his eyes, what makes him breath and live. There’s no question about it, he talks about this on each and every single interview. Recently making reference to his way of life and his relationship with his kids Depp told the media that one of his main hobbies is to play with Barbie dolls with his daughter Lily Rose. The hunk who’s now a father has changed his bad boy attitude for the precious Barbie dolls. While actually Lily Rose Depp is the famous collector behind this article, Johnny is now a Barbie fan too!  

So if you are interested in buying Art or Antiques, and you are thinking of travelling to Argentina please feel free to email us…….. Please feel free to contact Flor Rodriquez by emailing her: Email: Flor Rodriguez. or Bob Frassinetti: For more information: Email: Bob Frassinetti. Press here to see all topics on Art, Antiques and Travel Information for Buenos Aires & Argentina:Daily Updates on Art, Antiques, Collectibles as well as travel information for Buenos Aires, Argentina. Phone me thru Skype, ID: Bob Frassinetti or you can also chat with me thru Yahoo, press here:

Yahoo Contact


Find me on MySpace and be my friend!


Posted by bob frassinetti at 5:33 PM
Updated: Tuesday, 18 July 2006 5:35 PM
Friday, 5 August 2005
Marilu Doll made in Argentina
Topic: Toy Museum, Girl Toys
Dolls only made in Argentina.


The story of Marilu is the story of hundreds of Argentine girls who grew up playing with these dolls, who sowed those tiny gorgeous outfits tailor-made for their own doll with those unique Parisian flavored model-patterns that appeared in the monthly issue of the Marilu Magazine.

According to the experts it all began back in 1932 when Alicia Larguia talked with the German doll manufacturers Kammer & Reinhardt for a custom made porcelain doll. This was the genesis of a broad generation of sophisticated top notch dolls made for the luxury Argentinean consumption. Soon after the first models were made the doll was indeed a true success among the upper argentine society. By 1936 the production was taken over by another German firm: Konig and Wernicke. It would take until 1940 till a fully Argentine firm began to conceive and coordinate the production of these sophisticated gorgeous dolls. Early in 1940 the local Bebilandia was the sole company in charge of producing and marketing the outstanding Marilu.
The Marilu dolls were true artistic creations, handcrafted and decorated in detail to the extent of featuring expressions and twinkling eyes…
These were paste and wooden made dolls; the hair was natural and original; the eyes –one of the most outstanding features- were light blue sleepy looking. However the extreme detail within the lips, teeth, and tongue were the top detail references. Even back in 1940 this was the most sophisticated and valuable Marilu doll available. Without a doubt it still is, for that careful detail within the finishing touches is indeed an appreciated feature both for collectors and amateurs who enjoy the beauty within the artwork.
This particular model had wooden legs and arms that had been coated with a couple of delicate paste layers to create a very finished real look. The fine technique for the articulations movements is outstanding; shoulders, elbows and hands move and rotate naturally.

There’s a unique trademark sign that helps to identify the original Marilu dolls, and that is a blue stamp on the back of the neck –generally hidden by the long and beautiful hair-.
Marilu dolls are 55 centimeters tall by 20 centimeters wide and 10 depth; this standardized size was the key to the other outstanding feature that came along with the beautiful doll: a stupendous, chic and sophisticated wardrobe. Featuring the latest stylish addition to the Parisian aesthetic trend or the newest Argentine creation a broad doll sized wardrobe kept up-to-date the doll image with which Society girls identified deeply.

In those days the French feminine influence was without a doubt the strongest female role model. Considering this, we can trace a deep and strong influence that the French Bluette dolls had on the conception and development of Marilu. Alike the French weekly magazine La Semain the Suzette, Marilu Magazine was also a trend setter. These magazines were solely issued for the young female public; it was indeed the best proven proper method to assist these young girls into the feminine world of the time. Cuisine, sewing, bricolage, fairy tale stories and girly games were the index options featured by these publications. This super chic edition together and the oh-my-god fashionable doll wardrobe teamed up with the Marilu store for the moms and young women that alike the doll outfits were at the avant-garde of stylish clothing in Buenos Aires.
Indeed Marilu was a trend setter for the feminine Argentine public.

When researching the origins of those superb tailored mini outfits Marilu Dolls modeled we had the pleasure of meeting the relatives of one of the first Marilu tailors: Bid and Rene. They were so pleased with the research we had carried on trying to recover the story of Marilu from oblivion in the national and international market.
They told us the insight story of the Marilu wardrobe in the early days of it’s conception.
The Bidegain family who lived in Argentina was in the shoe making business –this was a family craft that was passed generation to generation-. Jean Hiriart who was Georges Bidegain's brother-in-law owned a shoe store called "Les Bebes" on Florida Ave in downtown Buenos Aires’ hottest and most sophisticated shopping area. A sunny morning while he was working on a great pair of shoes a beautiful woman walked in and asked Mr. Hiriart if he would make shoes for a doll that she was making. He said he was too into his shoemaking work but thought that his apprentice Georges Bidegain, would make them for her. Georges and his wife, Denise de Jaureguiberry, and her sister, Marguerite started making shoes and clothes for the woman's doll. The doll was "Marilu."
Unfortunately when the Bidegain family left the Argentine Republic to their motherland France they had a trunk full of their own production and the Marilu dolls that was stolen the minute they set foot on the old continent.

Nonetheless, in spite of the fact that the newer Bidegain generations couldn’t enjoy first hand these gorgeous dolls, they had left the world’s doll lovers a true and extremely valuable gift of sophistication, beauty and quality products for children.


See Picture Image Gallery for the Dolls only made in Argentina:

Link to Photo Album Dolls only made in Argentina




Interested in buying antiques and collectibles from Buenos Aires or for that matter any other item that I have mentioned in any article you have found on this my web site, you can buy Toys from my museum and threw eBay, threw the Toy Museum on eBay press here; Toy Museum on eBay and threw The Buenos Aires ArtDealer, press here; Art Dealer on eBay From Art to Antiques. Or contact me direct. For more information :Email Bob Frassinetti. Press here to go to The Buenos Aires Art Dealer is a webzine magazine on Art, Antiques & Collectibles made or found in Argentina. The Buenos Aires ArtDealer, Argentina.



Bob Frassinetti. Copyright 2005. Roberto Dario Frassinetti. Argentina.




Posted by bob frassinetti at 12:14 PM

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