Topic: Bobo
The world of bobo
It's funny for a Spanish speaker to begin to write an article about the controversial term BoBo- reference term to Bourgeois and Bohemian-, for in Spanish Bobo means silly, when in these modern days, Bobo is a reference to sophisticated, trendy and successful individuals. It's a way of life, a way of approaching each and every facet of our daily tasks, from fashion to food, from lodging to music and readings, Bobo's are those who have developed successfully and in stead of spending loads of money in meaning less items, do spend important amounts of money in what's been considered as more "meaningful" objects.
Recently the New York Times has published an article on Bobo fashion, taking the Olsen twins as role Bobo Models.
As Ruth La Ferla describes their new fashion horizons were the new and expensive blends with the "old baggy lady" style, and becomes BoBo New York style. She points out this new style can be understood as a reaction to the excessive materialism in American society, as a reaction to the state of things, as a subversive aesthetic form through means of which one can mutate from Park Av to East Village, blending in all the time.
Beyond fashion, BoBo is a way of approaching life's pleasures, transforming shallow materialism into lifetime experiences that can be easily achieved if money is spent in a clever sort of "intellectual" way. Say for example, all inclusive Cancun vacations are completely out, but meaningful trips to Southern Argentina, hunting antiques and living the ultimate Bohemian Latin way in trendy San Telmo is way in. It's sort of a wake up call for those who can take the best out of their present situation and have been looking the wrong way. Don't be a fool, take advantage of your social standard to delight yourself with life's greatest pleasures, great food, fabulous wine, tremendous cultural trips around the wold, outstanding clothes.
Take the best out of the things that you're passionate about. It has arose some eyebrows the fact that this new term is believed to be the reference name to a new social standard.
The debate has been going on for a while already, and nothing seems to clear up. To me this is not a new social standard, but a new orientation well positioned individuals have chosen to give their success and wealth.
The world is a wonderful place to miss on it being to busy, BoBo's aim to be successful, but to enjoy the best things this world has to offer.
Email Bob Frassinetti. The Buenos Aires Art Dealer,Argentina.
Bob Frassinetti. Copyright 2005. Roberto Dario Frassinetti.
Posted by bob frassinetti
at 1:00 PM
